Welcome to our CRM Analysis of Salesforce.com

This semester as part of the Information Systems and Analytics course which is a core component of the MBA major at Chatham University, our group analyzed Salesforce.com as a customer relationship management system and recorded our finding this team blog site: http://salesforcecrm14.blogspot.com. In order to analyze Salesforce we used a fictional company called IVK Corporation which is chronicled in Austin and Nolan’s book, The Adventures of an IT Leader(2009). In the book we follow IVK and its’ first year with a new CEO, Carl Williams, and new CIO, Jim Barton, both are fictional characters but the story is based on several Harvard Business Review cases. 

Wanying Wu, an MBA major with a concentration in Project Management, says: I learned data management from this course using Microsoft Excel, Microsoft Access and SQL Server, especially Access. The course gave me a basic idea of how to manage data easily, which will help me analyze data in the future. I really want to say thank you to my CRM teammates and appreciate their efforts, I love the feeling of getting works done earlier.”

“This project really taught me so much about leadership.” Says Lisa Sobel-Berlow, an MBA major with a concentration in Entrepreneurial Leadership and Strategy. “I’ve never worked with team members who do not speak languages that I’m familiar. While, I learned a lot about different data management strategies and programs, the team work aspect will really impact my every day life.”

Janessa Parks, who is finishing her Master of Accounting reflects on the course, “I learned all about the various systems companies use to manage data and how critical they are all in running your business, whether it is a CRM, ERP or other. I accomplished help writing a white paper and aided in delivering a sales presentation to promote the use of salesforce, including a cost analysis portion that may be useful in my accounting portfolio. As far as this project benefiting me professionally, the cost analysis section relates directly to my profession in accounting. However, I did learn about ERP's which is most directly related from another group which is what I will be using in my career in terms of accounting information systems.”

“Through this project, I learned how to do an analysis for a company and how to evaluate software. We did it step by step and did research in weekly sections. We can now evaluate or assess different information systems well. That gives me important experience about analyzing. And I really appreciated our team leader, she did so many things for group and helped me a lot,” said Huaijin Huang, an MBA student with a concentration in Supply Chain Management, a brand new concentration being offered for the first time in Fall 2014.