This
semester as part of the Information Systems and Analytics course which is a
core component of the MBA major at Chatham University, our group analyzed
Salesforce.com as a customer relationship management system and recorded our
finding this team blog site: http://salesforcecrm14.blogspot.com.
In order to analyze Salesforce we used a fictional company called IVK Corporation
which is chronicled in Austin and Nolan’s book, The Adventures of an IT Leader(2009). In the book we follow IVK and its’ first year with a new CEO, Carl
Williams, and new CIO, Jim Barton, both are fictional characters but the story is
based on several Harvard Business Review cases.
Wanying
Wu, an MBA major with a concentration in Project Management, says: I learned
data management from this course using Microsoft Excel, Microsoft Access and
SQL Server, especially Access. The course gave me a basic idea of how to manage
data easily, which will help me analyze data in the future. I really want to
say thank you to my CRM teammates and appreciate their efforts, I love the
feeling of getting works done earlier.”
“This
project really taught me so much about leadership.” Says Lisa Sobel-Berlow, an
MBA major with a concentration in Entrepreneurial Leadership and Strategy. “I’ve
never worked with team members who do not speak languages that I’m familiar. While,
I learned a lot about different data management strategies and programs, the
team work aspect will really impact my every day life.”
Janessa
Parks, who is finishing her Master of Accounting reflects on the course, “I
learned all about the various systems companies use to manage data and how critical
they are all in running your business, whether it is a CRM, ERP or other.
I accomplished help writing a white paper and aided in delivering a sales
presentation to promote the use of salesforce, including a cost analysis
portion that may be useful in my accounting portfolio. As far as this
project benefiting me professionally, the cost analysis section relates
directly to my profession in accounting. However, I did learn about ERP's which
is most directly related from another group which is what I will be using
in my career in terms of accounting information systems.”
“Through this project, I learned how to do an analysis
for a company and how to evaluate software. We did it step by step and did research
in weekly sections. We can now evaluate or assess different information systems
well. That gives me important experience about analyzing. And I really
appreciated our team leader, she did so many things for group and helped me a
lot,” said Huaijin Huang, an MBA student with a concentration in Supply Chain
Management, a brand new concentration being offered for the first time in Fall
2014.
